Despite the fact that more than 7.2 million people (almost 12% of the population) are members of a gym or leisure centre[1] and the average length of membership is almost one and a half years[2] many myths about the health and fitness industry still persist.
But the truth, underpinned by independent research debunks these inaccurate perceptions.
MYTH ONE: January is the most popular time to join a gym - as part of the traditional 'New Year Resolutions' frenzy.
FACT: September is the most popular month: many believe that the catalyst is a desire to sustain the sense of healthy wellbeing experienced during a summer of activity and fun
